Flicking through Heat Magazine I came across some adverts by Unilever featuring some really nice illustration for food brands. So I set about to try and find some information on the brand. I also found some info on the logo design. See below.
'Unilever is an Anglo-Dutch company that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs more than 206,000 people and had a worldwide revenue of just over US$50 billion in 2005. Some of their most famous brands are listed below:
Foods : Lipton, Knorr, Ben & Jerry, Walls, Brooke Bond
Home care : Surf, Sun, Skip
Personal care : Ponds, Rexona, Lux, Dove, Axe
In 2005, Unilever decided to change their logo to represent their new theme of vitality. The new logo was also planned to coincide with the 75th anniversary of the company. The new logo tells the story of Unilever and vitality. It brings together 25 different icons representing Unilever and its brands, the idea of vitality and the benefits Unilever brings to consumers.'
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