Thursday, March 11, 2010

Group Crit

Today I had a group crit. This was the feedback I got:

STRENGTHS:
- Lots of idea development
- Good illustration
- Shooting relates to British lifestyle and fashion
- Thorough research

WEAKNESSES:
- Need to identify what outcomes are
- Research into other shop window displays
- How is research informing your design decisions?
- Need to make more decisions
- Illustrations need to develop
- Consider scale, frame, format
- Audience interaction?
- Need to start resolving now
- Inventions need catagorising
- Add comments to all design context blog posts

IDEAS:
- Consider English colours or use existing Paul Smith colours
- Explore strap lie for Paul Smith
- Explore type to go on the 'original' posters
- Try 3D design for shop window
- Extend window Paul Smith brief to fashion show?
- Limited edition screen prints for original' posters = original prints

ACTION PLAN:
- Think about seasons for Paul Smith, do spring/summer?
- Kids line for Paul Smith too?
- Create a fashion event for Paul Smith and produce flyers etc
- Work on strap lines
- Look into English fashion more and country fashion
- Consider colour
- Look at Corronation Street adverts for Hovis brief

All in all I have A LOT to do and only two weeks in which to turn it all around before Easter break. Which doesn't look like it'll be a 'break...' I've come away feeling more motivated however and with some good and helpful feedback on the work I presented.

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